20 Nazi-Inspired Inventions

20 Nazi-Inspired Inventions

Steve - October 27, 2018

20 Nazi-Inspired Inventions
A 75th Anniversary edition of Fanta Klassik released in Germany in 2015. Wikimedia Commons.

6. The carbonated drink “Fanta” originated as a Coca-Cola substitute in Nazi Germany to circumvent an embargo on the ingredients of the popular American beverage

As a result of a trade embargo imposed by the United States against Nazi Germany during World War II, the ingredients for Coca-Cola, in particular Coca-Cola syrup, were no longer available in German markets. In response to this adverse commercial position, Max Keith, then-Head of Coca-Cola Deutschland, circumvented this restriction by developing an alternative cola product with available ingredients to replace the popular American classic: Fanta.

A fruit-flavored drink made from apple fiber left over from cider pressings and whey, Fanta was the product of “the leftovers of leftovers” in Keith’s own words; the name itself derives from the German word “Fantasie”, meaning imagination after salesman Joe Knipp was told to “use his imagination” by Keith to produce a marketable name. Due to similar issues as Germany the Netherlands division of Coca-Cola was also provided access to Fanta for their respective markets, albeit electing to use elderberries as one of the leading ingredients.

Cut off from Coca-Cola headquarters during the war, the brand and formula for Fanta became the property of the Coca-Cola Company after the war. Immediately discontinued upon reunification with the parent company, following the launch of several new lines of drinks by rival Pepsi in the 1950s Coca-Cola relaunched Fanta as their own new alternative.
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