22. Showing Off Designer Brands
We already mentioned how middle-class people love to feel rich. They are some of the first ones to go after designer name brands. That is especially true for brands like Coach, Michael Kors, and Kate Spade. In the United States, Louis Vuitton is another recognizable logo, but it’s often too expensive for someone in the middle class. Wearing designer brands is a means of flaunting wealth that people do not have; most people who wear designer brands cannot afford to pay for them. They may buy these clothes with credit cards or instead of putting money into savings, and some even convince themselves that designer-brand clothes are a good investment in the future because they will lead to a better job.
But employers do not decide whom to hire based on the clothing brand that a person is wearing. It may come as a surprise to some people that the rich don’t wear many flashy designer brands. They are usually conservative. If they are a rich person who dresses ostentatiously, it’s a dead giveaway that they are “new rich.” Some great examples of the new rich who sport their favorite brands are rappers, football players, and Youtubers. People who truly cannot afford to wear designer brands should either buy them used on places like eBay or stick with clothes within the price range they can afford.