3. They Watch Hallmark Christmas Movies
If you live in a middle-class family, the odds that your mom, grandmother, or sister watch Hallmark Channel Christmas Movies is pretty high. In fact, in 2019, their viewership grew an additional 9%, totaling 85 million people. This year, they premiered a record-breaking 40 new movies, which is more than ever before. According to the Chicago Tribune, they believe that it’s an effect of the Trump Era. Most Americans are sick and tired of fighting one another over politics. Every time you turn on the news, there is more debate and vitriol. Watching Hallmark is a “safe” option where the stories do not have sex or violence.
The idea of escaping from reality has always been popular among the lower and middle classes. But in the upper class, most people have to “keep calm and carry on” with reality. They tend not to watch as much TV in general and would potentially grow bored to watch what is essentially the same plot repeatedly. Instead, they are busy investing in their own lives by spending their time with friends and family instead of on the sofa with Hallmark Christmas movies. Instead of vicariously living the perfect Christmas wishes of other people on television, they are creating memories that they can personally cherish forever.