Dark and Surprising Origins of Some of the World’s Most Iconic Brand Names

Dark and Surprising Origins of Some of the World’s Most Iconic Brand Names

Larry Holzwarth - March 10, 2022

Dark and Surprising Origins of Some of the World’s Most Iconic Brand Names
The first airplane operated by Qantas, with the name of the airline spelled out on its tail. Wikimedia

20. The airline name that appears to be misspelled

In the English language, when a word begins with the letter Q it is almost invariably followed by the letter U. There are a few exceptions, all of them having entered limited English usage from Asian or Middle Eastern cultures. Another notable exception is the brand name for the world’s third oldest airline, the flag carrier for Australia. Qantas began operations as a commercial air carrier in 1921. Though it is a frequently repeated myth the airline has never had a fatal accident, its safety record is nonetheless admirable. It has suffered no passenger fatalities in over 70 years as of this writing and has often been designated as the world’s safest airline. But what about that name? Why is their no U following the Q in the name of one of the symbols of Australia, where English is the dominant language?

Qantas, like many brand names, is an acronym. The original name of the airline which evolved into today’s Qantas was the Queensland and Northern Territories Aerial Services. Using an acronym for a brand name is common. Some examples include 3M (Minnesota Mining and Manufacturing), CVS (Consumer Value Stores), M & M (Mars and Murrie), and Nerf (Non-expandable recreational foam). Before spam became a descriptive for frustrating email and text messages it was an acronym for Shoulder of Pork and Meat, under the brand name SPAM. And PAM cooking spray’s name is simply an acronym making a descriptive statement of its origins. It stands for Product of Arthur Meyerhoff.

Where do we find this stuff? Here are our sources:

“Drinking in history: Mountain Dew bubbled up from humble Knoxville beginnings”. Doug Mason, Knoxville News. September 16, 2007.

“From moonshine to NASCAR”. Article, World of Speed. December 26, 2019. Online

“Little Black Sambo: A look at the bizarre history of Helen Bannerman’s racism-riddled children’s story”. Kuzhali Manickavel, First Post. June 11, 2019. Online

“History of Heroin”. Article, United Nations Office on Drugs and Crime. January 1, 1953. Online

“Dr. John Kellogg Invented Cereal. Some of His Other Wellness Ideas Were Much Weirder”. Greg Daugherty, History.com. August 7, 2019

“Hitler and his ‘Volkswagen’. Tracing the 80 year history of the Beetle”. Astrid Prange, Deutsches Welles. May 26, 2018

“History of Coca-Cola”. Article, Interexchange. Online

“Chronicle and biography of Adi and Kathe Dassler”. Article, Adi and Kathe Dassler Memorial Foundation. Online

“The Family Feud That Led To Multiple Billion Dollar Businesses”. Joseph Pompliano, Huddle Up. August 5, 2020

“Why is Volvo called Volvo?” Emma Roberts, Rewind and Capture. May 29, 2018

“The Other Bud. What to Know About the Budweiser Budvar Brewery”. Mark Stock, The Manual. November 13, 2019

“The Story of Betty Crocker”. Staff, Betty Crocker Kitchens. October 5, 2021. Online

“The Strange History of the Oreo and Hydrox Cookie Rivalry”. Traci Morin, Mashed. July 3, 2020.

“Bright future at old DeLorean plant in Belfast”. Francess McDonnell, Irish Times. October 20, 2015

“A brief history of Jeep: 75 years from Willys to Wrangler”. Larry P. Villequette, Automotive News. July 13, 2016

“A short history of the ball of goo called Silly Putty”. Jennifer Rosenberg, Thoughtco. January 31, 2019

“Our history”. Article, Qantas.com. Online

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