Good personal hygiene was a must
Central to making a good impression on a potential or actual partner was good personal hygiene and pride in one’s appearance. This practice applied to both men and women. Norse graves are packed with grooming essentials for the afterlife- regardless of whether they belonged to a man or a woman. Combs, toothpicks, tweezers and ear spoons were all familiar, demonstrating the Norse liked to be neat and tidy and clean. The Arab, Ibn Fadlan may have felt horror at the Viking practice of sharing a communal washbowl, but at least his Norse acquaintances washed their face and combed their hair daily.
In fact, the Norse were probably the cleanest people in the Dark Ages. According to the Saxon cleric, John of Wallingford, they bathed weekly, on a Saturday. Wallingford complained that this, and their habit of changing their clothes regularly, was to “ undermine the virtue of married women and even seduce the daughters of nobles to be their mistresses.” However, the Norse were not content merely to be neat and tidy. Ibn Fadlan also noted the Rus- Viking traders who occupied what is now modern Russia-favored bleaching their beards to a saffron yellow, using a strong lye soap.
This method was probably also used on the hair of men and women. Norse women would have been particularly keen on achieving the long, fair, shiny hair that was the feminine ideal, although the white skin that men also coveted was probably only managed by the wealthy. Men also favored long hair, as only slaves wore their hair close-cropped. However, this did not mean they were unkept. Figurines show Viking men wearing their hair trimmed and their beards well groomed- either styled to a point or shaped as a goatee.
Finally, there was the question of clothing. When it came to making an impact, the Norse liked to dress to impress. As well as being clean, garments were brightly colored and adorned with the most costly array of jewelry you could afford. Cloak pins and arm rings all showed off status, impressing the object of your desire not only with your appearance but your wealth and prospects in life.