The Star Wars kids Toy Phenomenon
A kid might wake up in their Star Wars pajamas in their Star Wars sheets, eat Star Wars cereal, and grab their Star Wars backpack. They may use Star Wars pencils at school. Once home, there were Tie Fighters and X-Wing fighters to recreate battles. They could practice with a replica light saber. At the end of the day, they could store action figures into a Darth Vader storage case. But the fascinating part of the phenomenon is its staying power. This metaphorical kid could be living in the 1980s or the 2020s. You’ll be hard pressed to find a Davy Crockett hat on a kid’s head today. Snoopy has staying power, but it is much more low-key. But Disney still produces original Star Wars content, keeping the story of the Empire and the Rebel Alliance in the public eye. It’s a cross-generational phenomenon that has lasted nearly fifty years.