Major success came in 1953
In 1953 Marilyn Monroe emerged as a major Hollywood star, her image both exploited by the studios and by the actor herself. The studios wanted a “dumb blonde” image, sexy and stupid. Marilyn delivered in Gentlemen Prefer Blondes and How to Marry a Millionaire. That same year Hugh Hefner used Marilyn’s image on the cover of the first issue of his new magazine, Playboy. He also presented nude photos of the actor within the magazine, taken years earlier and purchased from the photographer. Hefner’s exploitation of the star’s rising popularity ensured the success of his venture.
Marilyn’s successes in 1953 led to her being in demand for other roles, as well as public appearances, but it also led to her being typecast. Marilyn resented the “dumb blonde” image studio executives viewed as bankable, and actively sought other types of roles. The blonde bombshell sex symbol image was another matter. She exploited her allure, using it and its box office power to demand roles which would cement her position as a serious dramatic actress.