These Insane Viral Trends and Fads Overtook History Long Before the Internet

These Insane Viral Trends and Fads Overtook History Long Before the Internet

Khalid Elhassan - July 13, 2022

These Insane Viral Trends and Fads Overtook History Long Before the Internet
Police hassling a kid in a zoot suit. History Network

6. Reaction Against This Viral Fashion Trend Led to Riots

Throughout history, older generations have often given the side eye to youth fashion. Seldom, however, does it go from eye rolls to widespread violence. An exception was America’s reaction to the viral zoot suit fashion fad. Zoot suits took American youth culture by storm in the late 1930s and early 1940s. The outsized outfits stood out with their eye-catching look, of a long coat with wide lapels and broad shoulder pads. Baggy, tight-cuffed, and high-waist pants accompanied the coat, as did pointy French-style shoes. A watch chain dangled from the belt to the knees, then back to a side pocket. Finally, a color-coordinated fedora, sometimes with a long feather, completed the ensemble.

The distinctive zoot suits made their first appearances in African American communities in Harlem, Chicago, and Detroit. Eventually, they crossed over and became popular with the rest of America as part of the emerging jazz culture. In addition to African Americans, zoot suits became a huge hit with young Latinos, Filipinos, and Italian Americans. The outfit was sported by many young whites, but there was always an “ethnic” aura about zoot suits that made it problematic for much of the white mainstream. As seen below, the suits became even more controversial when America joined WWII.

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