Quaker Oats
Like most items in this list, Quaker Oats wasn’t a new food item by the time they set up a booth at the 1893 World’s Fair. The oat cereal was trademarked as Quaker Oats in 1877, and nationally advertised in 1882. But their presence at the 1893 World’s Fair expanded their audience across the globe and reached a new, wide customer base. The Quaker Oats company had a booth in the gallery of the Agricultural Building. But their reach didn’t stop there – slogans and the Quaker Oats name could be found on almost every page of the Authentic Visitors Guide to the World’s Columbian Exhibition. These messages spouted big claims like, “The best health food is Quaker Oats.” “No specks or dust in Quaker Oats.” “Quaker Oats saves doctors’ bills.” “Everything American.”