When America Actually Trusted the Media

When America Actually Trusted the Media

Larry Holzwarth - January 14, 2022

When America Actually Trusted the Media
Ronald Reagan announced baseball games by reading ticker tape and creating the action for his audience, complete with sound effects. Wikimedia

14. Newspapers began to consolidate in the early 20th century

Beginning with E. W. Scripps in the early 20th century, as well other chains including Hearst’s, newspapers consolidated, with large corporations owning multiple newspapers in several different cities. Scripps also formed the United Press Associations, which later became United Press International (UPI) to compete with the by then almost monopolistic Associated Press. National news coverage began to change, with local news coverage remaining in the hands of local editors. Nearly all major cities published both morning and evening papers, often in competition with each other. National chains began to purchase both, often owning all the newspapers in a given area. At the same time, newspapers found a competitor for the dissemination of information. Radio broadcasts included news programs, some of which were little more than opinion pieces, while others used the news wires of the AP. UPI, Mutual, and others to broadcast national news.

By the 1930s radio had supplanted the evening newspaper as a source of information and entertainment. Americans listened to radio broadcasts which told them of events in Washington, in Europe, and in their local community. Lindbergh’s historic flight, the loss of the Hindenburg, the opening of Hoover Dam, and other events of national significance were all covered live by radio. So were baseball and football games, and the morning newspapers were no longer required to learn the score of the preceding day’s athletic contests. The new medium of radio quickly became a trusted source of news, with the added advantage of being available immediately, described by an eyewitness, or so most Americans believed. In actuality, many events, including sporting events, were described on radio by an announcer in a studio. He read the results of individual plays from a ticker tape.

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